The Power of Word of Mouth Advertising | K Grass Business ...

We?ve all seen those fast food commercials on TV that tell us about a great new meal deal, for a fantastic price. We have also seen endless car commercials, stating that the time to buy is NOW! We have also seen furniture store commercials with silly gimmicks and themes. The most recent one that I saw was using baseball to lure in customers. Not that there?s anything wrong with baseball, I just don?t understand what it has to do with furniture. Then there?s the frequency of which they play them, which is constantly, so you are likely becoming immune to their message. I bet none of these commercials really inspire you to go out and buy the product you see on your TV screen. Now compare all of that to a friend or acquaintance that tells about a new place they ate at for lunch yesterday. They tell you the place is really clean, the prices are low, the portions are big, the staff is friendly and the food is some of the best they ever tasted. What?s the difference between what they said and what all of the burger places say on television? ?Any good fast food ad will state all of those things and more. So what?s the difference? The difference is that you can believe your friend. You know that the opinion is unbiased and they?re not being paid to say it. The opinion then must have a fairly high likelihood of being valid. Also, in addition to telling you, they told 3 other people they know. Each of you will probably tell some people as well. The point I am trying to make here is that word of mouth advertising is king. If you please your clients enough, they will tell other people and their opinions will be taken with a level of seriousness. To enhance this effect, I recommend getting testimonials from any client who will give you one. These recommendations are extremely valuable and should be sought after whenever possible. Post these testimonials on your website. Let the power of word of mouth advertising work for you.? Have you gotten referrals from word of mouth advertising?? Have you had experiences with word of mouth advertising either as a customer or a company?

Source: http://kgbusco.com/the-power-of-word-of-mouth-advertising/

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